Facebook is an integral part of today’s marketing setup and most marketers are quick to accept the same. However, there is still a lot of doubts about its efficacy in granting your brand the much-needed boost. This is probably because most of the marketers are yet confused about how to proceed with Facebook marketing and here is our step by step guide to the same.
Step 1- Audience identification
Before you proceed further, you must get an idea of what audience you want to target through your FB marketing efforts. What is their age? Where do they live? How often they access Facebook? What kind of jobs they are practicing? You would have to understand how Facebook demographics operate in order to derive the benefit of the same.
It is quite tempting to get in as many likes for your page as possible however that may not be very beneficial in the long run. Have a look at Facebook audience insights to know the actual demographics of the people you are trying to target.
Step 2: Goal setting
Before you move ahead you would have to figure out what you are trying to gain after you have started the Facebook campaign. You may want to generate leads, increase website conversions, or better your customer experience. Whatever you post and comment upon should actually work towards promoting your goal. Prepare a mission statement for your brand and make sure that everything happens in synchronization with the same.
Step 3: Monitor the content
For your marketing plan to be successful, you would have to define the kind of content you want to be uploaded. There is an 80-20 rule that you must be aware of. As per the rule, if you want your strategy to be successful 80% of the time, you must educate your customers and only 20% time you must be promoting your brand.
Facebook penalizes brands, which are actually just promoting their brand endlessly and if you want to evade that you should achieve a balance between the same. You also need to find how often you need to post in order to grab attention without going over the top. Normally the best time to post is on Thursday and Friday between 1-3 pm but this can vary as per your product.
Step 4: Create your own business page
Your Facebook is like an online identity that you have developed for your brand. It does not take much investment to create a Facebook page and the options you can experiment with it are multiple. There are a few things here that need to be strictly followed:
- Choose a fan page name that is consistent or related to your brand name.
- Use it’s about section to share with your customers everything you deem necessary.
- Place enticing photos as your cover and profile pictures as they can grab attention.
- Finally, add a CTA (call to action) button which forces your customers to move ahead with the purchase.
Step 5: Posting
There are various techniques using which you can link up with your customer base. One is a simple text post where you can share something intriguing about the product or ask a question to evince interest.
Next could be a photo post where you can share the details of the product in visual form or maybe add an infographic or illustration. Whatever you use, be assured that the photo post would get responses as opposed to a post without photos.
Video posts are worthy of grabbing attention as even a small look at them is sufficient to make the customer stop. People spend considerable time viewing videos on Facebook and if you want quick results, you need to experiment with this mode.
Lastly, you can also create live videos of events like new product launches or any other occasion that should be shared with your customers. As many people participate in your live video, the better it is for you.
Step 6: Increase the visibility
Moving on, you need to get some visibility for your brand and that mostly happens through likes and follows. The first step to do that is to make your page present wherever you think your customers may visit. This includes your website, email signature, newsletters and any other place.
Another fact that you need to pay attention to is to make your content shareable. This means that there should be value to what you are posting online. If the customers find it worthy they would move ahead and share getting you more likes in the process.
Lastly, the page you have created should be updated on a daily basis. If there are gaps between your posts there are chances that the customers would get bored and move on from your page never to come back.
Step 7: Facebook group
Now that you have a group of people interested in your brand, why not give them a common platform to engage with each other. The Facebook group is one such place and when you create one, the users get an opportunity to share and discuss things.
By setting up a group, you get to know what your customers think about you and how you can work on improvements. You can also use your group to share the expertise you have so that your customer base is able to use it for their benefit.
Step 8: Track your achievements
Finally, you would have to track how your Facebook marketing campaign is proceeding. Facebook insights give you an in-depth analysis of what worked in your favor and what did not. You can now work upon improving the factors which were no responsive and strengthen those which were yielding results. Once you get the hang of the same, you would know how to achieve a balance between both the elements and achieve a successful Facebook campaign.
When it comes to Facebook marketing, there are no set rules to follow. Success comes only after careful analysis and strategy matching and takes time to achieve. However, the best part is that you can start your Facebook campaign any time and that too without any major investment from your side. Just use the above points to gain a strong foothold in the minds of the consumer. With time you would get an idea of which parts to focus your attention on and it would be smooth sailing for you after that.