Fractional CMO Services For SaaS, B2B & High-growth companies
I'm Harpreet Munjal, a fractional CMO who embeds inside your company, owns your marketing strategy, and drives measurable revenue growth, as well use my connections and resources to deliver the actual growth. You get CMO-level expertise and accountability for a fraction of what a full-time hire costs.
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Trusted by Leading Brands:
What a fractional CMO
actually does for your company.
"A fractional CMO is a marketing leader who works with your company part-time, owning your growth strategy and marketing execution, helping by using his network, resources, and experience like an actual CMO but without the cost or commitment of a full-time hire."
The word fractional refers to the time commitment, not the depth of involvement. When I work with a company as its fractional CMO, I do everything a full-time CMO does: I set strategy, lead the marketing team, make channel and budget decisions, attend leadership meetings, and stay accountable to revenue targets. The difference is that I do this across two to four companies at once, which lets each company access senior leadership at a fraction of the full cost.
This is not consulting from a distance. I embed inside your team, join your Slack or Teams, sit in on your product and sales calls where relevant, and treat your company's growth goals as my own. The accountability is real. I own outcomes, not deliverables.
Full-time CMO vs agency vs fractional
Most founders ask this question when they reach the point where marketing needs real leadership. Each option has a real place. Here is what each one actually gives you, so you can make the right call.
Full-time CMO Hire
$220,000–$450,000+/yr
Base salary, bonus, equity, payroll taxes, benefits, recruiting costs
✅ Full dedication to your company
✅ Builds internal team knowledge
❌ Enormous cost for Seed to Series B
❌ Wrong hire is catastrophic and slow to fix
❌ Long hiring cycle means months without leadership
❌ Quality varies enormously at different salary bands
Marketing Agency
$8,000–$30,000+/month
Similar cost, very different accountability model
✅ Executes specific tasks at volume
✅ Good for production and deployment work
❌ No strategic ownership or accountability
❌ Reports on activity, not revenue
❌ Account manager, not a CMO, leads your account
❌ No visibility into the full business picture
❌ No other supoort for business growth.
Fractional CMO Hire
$4,000–$15,000/month
No equity, no benefits overhead, starts week one
✅ Senior CMO experience and accountability
✅ Embedded inside your team, not advisory distance
✅ Starts executing in week one
✅ No equity dilution or long-term commitment
✅ Cross-company pattern recognition from working with 50+ brands
✅ Scales up or down as your needs change
When not to hire a fractional CMO?
If you are pre-product-market fit and your main marketing need is running a handful of ads on Meta, Google, Linkedin or posting on social media, a junior hire or freelancer digital marketing consultant more efficient. The fractional CMO model creates the most value when you have traction, need to scale it systematically, and need someone who can own the entire marketing function and connect it to revenue.
Expert Fractional CMO Services
Full marketing ownership.
The biggest difference between a consultant and a fractional CMO is what happens after the strategy session ends. A consultant hands you a document. A fractional CMO stays and makes sure the strategy becomes results. Here is every area I take real ownership of across an engagement.
Marketing Strategy
I set the full marketing direction: channels, positioning, messaging, budget allocation, team structure, and quarterly OKRs. I own the roadmap and I am accountable when we miss it.
• Annual and quarterly marketing plan
• Channel mix and budget decisions
• Positioning and messaging framework
• Competitive differentiation strategy
Team Management
I manage your marketing team directly. I run weekly standups, review work, give feedback, make hiring decisions alongside you, and build the team structure that the company needs at your stage.
• Weekly marketing team meetings
• Hiring briefs and candidate evaluation
• Agency and vendor management
• Performance review and coaching
AI SEO and Organic Growth
I build the organic search presence that reduces your dependence on paid acquisition over time. This includes SXO, SEO, GEO, and entity optimization so your brand become visible on all organic platforms.
• Topical authority and content strategy
• GEO: ChatGPT, Perplexity, Gemini visibility
• Technical SEO oversight
• B2B and SaaS link building
Performance Marketing
I run or oversee your paid acquisition across Google, Meta, and LinkedIn. Every campaign is tied to a CAC target and tracked against pipeline contribution, not impressions.
• Google Search, Shopping, Performance Max
• Meta Ads for D2C and ecommerce
• LinkedIn Ads for B2B pipeline
• Retargeting and full-funnel sequencing
Demand Generation
I build the system that creates warm pipeline before buyers raise their hand. This includes content distribution, LinkedIn demand creation, email nurture, and event-based pipeline programs.
• Intent-based content and dark funnel
• LinkedIn organic and paid demand creation
• Email nurture and lead scoring
• Webinar and event-led pipeline
Revenue Reporting
I report to the CEO and board on marketing's contribution to revenue, not on vanity metrics. Monthly reporting covers pipeline generated, CAC by channel, organic vs paid split, and revenue attribution.
• Monthly marketing dashboard
• Pipeline and revenue attribution
• CAC and LTV tracking by channel
• Board-level marketing narrative
