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“AI is not just heading for our industry; it will radically change the machinery we use in marketing.” – Tim Berners-Lee.
We’re in an interesting era when things can change very quickly.
And sometimes not very quickly.
The point is, technological advancement has helped to improve a considerable part of our lives, and the marketing industry is not left out.
There’re more discussions now centered around AI marketing, and for good reasons.
Through artificial intelligence and machine learning, we’ve achieved many groundbreaking results as far as marketing is concerned. We’ve also made numerous discoveries that enable us to make smarter choices and achieve greater marketing success.
According to Deloitte research, 64% of AI adopters say AI has helped them go above their competitors.
But it promises to get even better.
Forcast from Statista says the AI market will reach around 126 billion USD by 2025.
It’s why 73% of the participants in the Deloitte report above believe AI is of immense importance to their business, and 79% think it will impact future marketing.
Think more personalized marketing strategies to reach your target audience, more insights for your social media marketing team, improved marketing content, better marketing analytics tools, better customer relationships, etc.
In this guide, I will be revealing AI marketing solutions for all aspects of marketing campaigns, from planning to content creation, analytics, and customer management.
Let’s dive in!
What are the best AI Marketing Tools?
| Tool | Pricing (starts from) | Free plan/trial? | Support | Main AI Service |
|---|---|---|---|---|
| Jasper AI | $29/mo | ✅ | ✅ | Content Writing |
| ChatFuel | $14.99/mo | ✅ | ✅ | CRM |
| Grammarly | $12/mo | ✅ | ✅ | Grammar |
| Albert AI | ➖ | ❌ | ✅ | Analytics |
| Phrasee | ➖ | ❌ | ✅ | Brand Language |
| SurferSEO | $49/month | ❌ | ✅ | SEO |
| Yotpo | $19/month | ✅ | ✅ | e-Commerce |
| Yext | ➖ | ✅ | ✅ | Social Media Management |
1. Jasper AI for Content Writing
Well I supposed I can’t start this list off without mentioning a tool I use on almost a daily basis.
Jasper AI (formerly known as Jarvis, and formerly known as conversion AI) is an AI writing software that literally writes for you.
While it’s not really a tool where you give it a brief and it’ll write a perfect article for you, it uses GPT-3 technology, which is the most advanced form of AI writing to date, to help you write arguably better and no doubt faster than any human writer could.
Key word here is to help you write. After all, this still is a tool that needs human supervision. But I find it super handy for helping beat writer’s block and describing things in ways I wouldn’t have thought of in the tone that I want.
Like this blog article I wanted to write:
Or just a creative story on AI taking over the world:
It even has a host of frameworks like AIDA and PAS that you can quickly use:
The best thing about this tool is that it can help you generate anything from facebook ad copy to youtube descriptions and even google ads. Anything that may need words can benefit from a tool like Jasper.
💡 Check out my in-depth review of this tool here!
Other notable features:
- Creating content outlines are a breeze
- Blogs can be written from start to finish
- Headlines and meta descriptions can be written for you
- Jasper can help you generate topic ideas
- 50 + templates to choose from
Pricing:
Jasper AI pricing plan scaled with word output. You can get a starter Plan for $29/month, which gets you 20,000 words, and if you’re an avid user like me, you can get their Boss Mode for $99/month and 100,000 words per month.
While they don’t have a free trial, they have a 100% No-Risk Money back guarantee. So if you don’t like the tool just ask for a refund in 5 days.
Similar AI Writing tools:
- Ryter
- io
You can read a full review I wrote last week on some comparable AI writing softwares.
💬 The bottom line:
This software isn’t at the top of the list for no reason. It’s truly a tool I use avidly and what has allowed me to scale my blog, writing and outreach with over 500% growth in the past 3 months.
Want to give it a try? Here is a free 10,000 words to get you started.
2. ChatFuel for managing customer relationships
ChatFuel is an artificial intelligence marketing tool for building chatbots. It uses an easy-to-use no-code platform to make the best chatbots capable of engaging with and helping customers.
This AI marketing tool can help you automate social media and web conversations. That means it can welcome customers, respond to inquiries, and guide them to make a purchase or get more help.
I’ve used many chatbot platforms and found that ChatFuel is one of the easiest and quickest platforms to set up. For instance, connecting your Facebook account only requires logging in from the dashboard, connecting your page, and building your bot.
There are also some great templates compared to others, so you’ll have the perfect building blocks for putting everything in place in just minutes. Of course, you can also build your unique bot from scratch if you prefer to go custom.
Other notable features:
- 24/7 engagement with customers and prospects
- FAQ automation to help you reduce costs while enhancing engagement.
- Its intelligent framework can streamline and qualify leads.
- Integration with other tools like Zapier, Calendly, and Google Sheets.
Pricing:
ChatFuel’s pricing includes a free plan that gives you up to 50 conversions. Other plans are Entrepreneur at $14.99/month, Startup at $24.99/month, and Small Business at $59.99/month.
Similar customer relationship tools:
- Howler
- NetBase
- Copilot
- LivePerson
💬 The bottom line:
Maintaining a good customer relationship is essential for any business, and that’s what I believe ChatFuel helps you achieve. Its no-code platform is super easy to use, and it sets up your customer relationship management in no time.
3. Grammarly for perfect English
Grammarly is already a household name now for English writing AI assistance. And it’s hardly difficult to see why considering it boasts over 30 million daily users.
There is not a day I don’t use grammarly premium and ensure all my writing goes through it. This intelligent proofreading tool has a powerful algorithm that goes beyond fixing a wide range of mistakes to improving your communication significantly.
All you have to do is upload your file, create new content in the editor, or paste it from another source. Then, the tool analyzes the content and displays improvement suggestions under correctness, clarity, engagement, and delivery.
It even explains each suggestion, so you understand what’s going on.
What makes Grammarly even more awesome is the content report it supplies. The report contains in-depth information about your content, including word count, estimated reading time, readability and vocabulary scores, and the overall score.
Other notable features:
- The plagiarism checker makes sure your content is unique.
- Availability in American, British, Canadian, and Australian English.
- Integration with browsers and word processors.
- Writing goals to ensure easier content creation and consistency across all writeups.
Pricing:
Grammarly’s pricing is quite straightforward. In addition to its free plan, it also has a Premium plan at $12/month and a Business plan for teams at $12.50/month.
Similar AI content writing tools:
- Writer
- ProWritingAid
- Hemmingway App
💬 The bottom line
Effective communication and content creation are crucial parts of your marketing efforts, and they are exactly what Grammarly shines at. You can think of Grammarly as someone looking over your shoulder for any grammar mistakes so you never accidentally mistake “your” for “you’re” again.
4. Albert AI for analytics
Albert AI is a powerful artificial intelligence tool that can help your business generate and optimize digital marketing campaigns. Its AI technology analyzes enormous customer data to run campaigns autonomously.
Through Albert AI’s self-learning, you can improve your digital advertising by infusing the precision of artificial intelligence. It also helps to determine how serious customers are.
Other notable features:
● Plan, build and optimize campaigns easily with Albert AI.
● Set keywords, schedules, budgets, and bids, depending on the audience.
● Integrates seamlessly with your existing tech stack.
● Generate insights and creative reports that give your business an edge.
Pricing:
Albert AI has no free plan or trial, and you can get the pricing by contacting the sales team.
Similar AI analytics tools:
- Crayon
- Unmetric
- Sensai
💬 The bottom line
Albert AI leverages data to create and optimize your marketing campaign. It is an all-encompassing software that helps scale your business across multiple channels.
5. Phrasee for email marketing strategy
AI email marketing tools are crucial for reaching customers and prospects, but Phrasee does even much more. It optimizes your brand language to ensure coherence across all platforms.
Its language optimization service is a unique AI tool that helps you give an excellent customer experience and sustained engagement.
Phrasee Brain is a natural-sounding technology for generating natural language. It optimizes your copies’ tone and style to match your brand’s language and target audience.
It can achieve this through its machine learning algorithm. The result is a smooth delivery that draws customers in, whether you are sending an email or engaging them on social media.
Phrasee Brain is also capable of several beneficial artificial intelligence features to give you insights, deep learning, testing, automation, etc.
Other notable features:
- In-depth analysis of the appropriate words, emojis, tones, and sentiments to use with your audience.
- Phrasee Score combines multiple metrics so you can focus on optimizing email campaigns with the right data.
- Integration with other amazing tools like Adobe, Salesforce marketing cloud, Emarsys, Braze, Cheetah Digital, Epsilon, etc.
Pricing:
Pricing information is not available on the website, but you can easily get more details by booking a demo.
Similar email marketing tools:
- Seventh Sense
💬 The bottom line
Phrasee is an AI tool that assists businesses with delivering audience-specific insights and optimization. It analyzes your target audience, learns about your campaigns, and helps you remain consistent.
6. SurferSEO for search engine optimization
SurferSEO is an AI marketing tool that packs some nice features for creating the perfect content and optimizing them for search engines. It boasts of a superior algorithm dedicated to helping you create content that ranks.
One of its top features is the Content Editor. The editor lets you specify keyword information, region, etc., for a set of guidelines for creating perfect content. You can edit the guidelines and select direct competitors to make your content better.
The Content Planner feature is similar and what it does is help you generate an SEO content strategy. You can use the planner for specific keywords or an entire domain.
The SERP Analyzer also uses keywords and regions to display information about top-ranking pages. In addition, there are a number of metrics you can use to get around the results you want.
Other notable features:
- Keyword Research gives you insights into specific keywords people are searching for as well as the ones your competitors are ranking with.
- SurferSEO’s Audit helps you improve web pages. It shows you current ranks and suggestions for improving them.
- Natural Language Processing (NLP) improves the relevance of your content to queries so it can rank higher.
- Integration with other tools like Jasper AI, Google Docs, WordPress, and Chrome.
Pricing:
SurferSEO has three pricing schemes. They are the Basic plan at $49/month, the Pro plan at $99/month, and the Business plan at $199/month.
Similar tools:
- Frase.io
- MorphL
- Growth Bar
- Brand24
💬 The bottom line
If you’re looking to invest in an affordable SEO strategy, SurferSEO is your best bet for ranking high on Google. This is because its features are super easy to use, and results are super quick.
7. Yotpo for e-commerce needs
Yotpo is an all-in-one platform for achieving e-commerce marketing needs. Some of its AI solutions include the management of marketing, reviews, loyalty programs, SMS marketing, and referrals.
SMSBump is Yotpo’s feature that lets e-commerce businesses build customer engagement, especially for mobile users. It sends personalized SMS and MMS messages to customers.
Customer loyalty and referral programs have never been better. Yotpo does not only help you reward loyal customers, but it also offers referrals points for those who spread the word.
Other notable features:
- Unique reviews and ratings are generated using Yotpo’s AI tech to make services better.
- Visual UGC helps to display their videos and images of customers to increase product awareness and customer engagement.
- Yotpo is compatible with the top marketing tools, including Google, Facebook, Instagram, Shopify, BigCommerce, Salesforce, HubSpot, Mailchimp, Klaviyo, etc.
Pricing:
In addition to its free plan, Yotpo’s pricing has a Growth plan at $19/month and a prime plan at $59/month. You can also get more flexible plans by requesting a demo from the marketing team.
💬 The bottom line
Yotpo is the combination of AI solutions for e-commerce brands. I love that it does the most basic things without leaving out the advanced.
8. Yext for social media management
Yext is my recommendation for managing reputation on social media.
Its AI is renowned for conducting a large-scale search of your brand’s mention across online search engines and websites. It examines data to determine the content and helps you rank what needs your responses.
Yext has an intelligent review response tool that analyzes reviews and replies based on brand preferences. There’s also the review generation for reminding customers to write a review.
Through Yext’s Answers, you can maintain a good standing on local listings and support site.
Other notable features:
- Review monitoring and analytics show you important review metrics and insights.
- Competitive intelligence for tracking competitors and always staying ahead.
- Understand what customers are searching for and use the information to improve service delivery with the Sentiment Analysis.
Pricing:
Yext has a free trial plan, but you’d need to get a demo to get a full list of solutions and pricing.
💬 The bottom line
Yext is a powerful AI tool that combs for reviews all over the internet and provides solutions for dealing with them. This means you get a perfect reputation while enjoying other conversion-driving features.
AI is on the rise, but is anyone surprised?
And lame rhymes aside (ha) – while researching this guide, I saw so many AI-powered tools that make it impossible to ignore the significant growth we’ve seen in the artificial intelligence space.
The truth is it will only get more interesting as machine learning algorithms get better and newer technologies are discovered. For now, though, there’s been particularly so much progress on the digital marketing scene.
It can only get better from AI marketing tools that can help you develop a marketing strategy and actionable insights to chatbots that engage customers or AI software for content creation.
Think of all the extra time you can get with all these tools making your work easy. While it’s not a good idea to invest in every AI tool in the market, I hope the essential ones mentioned above can get your marketing campaigns going.